The utilitarian motivator icon.

Understanding Indigo: Utilitarian

Desire for a return on investment of time, energy, or money.

People who have a High Utilitarian motivator want an opportunity to get a practical return for their resources. High Utilitarians feel more engaged when they understand the return on investment they will get from their education. Passionate Utilitarians want to be surrounded by people who are going places and care about ROI. If you are High Utilitarian, look into taking business classes.

Passionate Utilitarians tend to fit less well in most school environments, because Utilitarian is generally the last motivator of educators. Keeping this in mind, it’s important you make sure the program/major/college you choose helps you to achieve your personal goals as quickly as possible. Do your research – an alternative pathway may appeal to you.

Reflection Questions: High Utilitarian

If Utilitarian is one of your top two motivators, consider the questions below.  Remember, the higher your score is, the more you may feel passionate about that motivator. If you have a very high score, think about how it might stand out in your life and how you can use your passion in practical ways. The lower your score is, the more negative you probably feel about that motivator. 

    • What role does money play in your decisions?
    • What kind of rewards do you prefer?
    • How do you strive for more efficiency and productivity in your life?
    • How do you drive towards tangible, practical results?
    • Do you feel like additional education here will help you reach your goal efficiently?
    • Have you looked into ways to achieve your dream career?
    • Motivators can help you know what you want most out of your career and future plans. Do your future plans align with your top motivators?

For more information about the Indigo Assessment, visit https://www.indigoeducationcompany.com/indigo-assessment/

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The aesthetic motivator icon.

Understanding Motivators: Aesthetic

Desire for form, harmony, balance, or beauty

People who have a High Aesthetic motivator want to be in an environment that fits well with them. If the environment feels off to them, it can affect their ability to perform in school and the workplace. Also, some Aesthetics desire the opportunity to create their own expression of harmony and balance through a specific art medium. If you are a High Aesthetic, think about what that art medium is and how you can incorporate it into your life, education, or career.

Passionate Aesthetics tend to be greatly affected by their physical environment. The atmosphere or appearance of a workplace can even affect their performance. Therefore it is critical they physically visit prospective workplaces.

Reflection Questions: High Aesthetic

If Aesthetic is one of your top motivators, consider the questions below.  Remember, the higher your score is, the more you may feel passionate about that motivator. If you have a very high score, think about how it might stand out in your life and how you can use your passion in practical ways. The lower your score is, the more negative you probably feel about that motivator. 

    • What kinds of environments do you enjoy?
    • What environments make you uncomfortable?
    • When you feel most like your authentic or true self, what are you doing? Where are you?
    • How do you like to express yourself creatively? Do you have an outlet for your artistic pursuits?
    • What are you sensitive to (crowds, noise, colors, people being OK, stress, etc.)?
    • What sort of environment do you want to live in in the future?
    • Motivators can help you know what you want most out of your career and future plans. Do your future plans align with your top motivators?

For more information about the Indigo Assessment, visit https://www.indigoeducationcompany.com/indigo-assessment/

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The traditional motivator icon.

Understanding Indigo: Traditional

Desire to live by a personal set of principles, standards, or beliefs.

People who have a High Traditional motivator need an environment where their beliefs are acknowledged and respected. They do not necessarily need everyone to share their beliefs — but acknowledgement and respect are crucial for building a healthy relationship. If you are a High Traditional, look for opportunities that validate and/or allow you to share your beliefs.

You will enjoy having a group of likeminded people who share your particular belief system. Whether it is a culture, religion, or way of thinking, look for organizations where you can meet these people. Keep in mind that Low Traditionals might not understand why you feel so strongly in certain areas. Look for employers that align with or value your way of living.

Reflection Questions: High Traditional

If Traditional is one of your top two motivators, consider the questions below.  Remember, the higher your score is, the more you may feel passionate about that motivator. If you have a very high score, think about how it might stand out in your life and how you can use your passion in practical ways. The lower your score is, the more negative you probably feel about that motivator.

    • What are your guiding principles?
    • Where do your traditional values come from? Family? Faith? Culture? Something else?
    • What are your personal rules for living? This might be a list of “shoulds” or things you believe and hold yourself accountable to.
    • Have you looked into cultural or religious offerings that will meet your needs?
    • Does your work/school reflect and honor your values?
    • Are you comfortable expressing your principles or values at work?
    • Motivators can help you know what you want most out of your career and future plans. Do your future plans align with your top motivators?

For more information about the Indigo Assessment, visit https://www.indigoeducationcompany.com/indigo-assessment/

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The theoretical motivator icon.

Understanding Indigo: Theoretical

Desire to learn for the sake of knowledge.

People who have a High Theoretical motivator love learning-oriented challenges—anything where they can learn a new skill. Some Theoreticals will want to go deep on a handful of subjects, while others will be all over the place with their learning. Many Theoreticals go on to Masters or Doctoral degrees.

If you are a High Theoretical, you should figure out the particular way you approach learning and look for challenges and opportunities that will push you to go deeper in your studies. When you look at future career options, make sure there are opportunities for continuous learning and intellectual growth. Seeking out a group of friends who are interested in similar topics will feel stimulating and exciting.

As a passionate Theoretical, you might run the risk of going so deep in an interest area that you lose interest in other topics. If that is the case, find a more specialized educational program or job where you can dedicate more time to go as deep as possible in your specialty.

Reflection Questions: High Theoretical

If Theoretical is one of your top two motivators, consider the questions below.  Remember, the higher your score is, the more you may feel passionate about that motivator. If you have a very high score, think about how it might stand out in your life and how you can use your passion in practical ways. The lower your score is, the more negative you probably feel about that motivator.

    • How do you like to learn?
    • What topics excite you?
    • What do you want to learn about that relates to your other top motivator?
    • Write about your favorite learning experience, project, or assignment.
    • Do you have opportunities to learn everything you are interested in?
    • Can you get involved in ground breaking research in your field?
    • Motivators can help you know what you want most out of your career and future plans. Do your future plans align with your top motivators?

For more information about the Indigo Assessment, visit https://www.indigoeducationcompany.com/indigo-assessment/

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The social motivator icon.

Understanding Motivators: Social

Desire to help others or solve society's problems.

People who have a High Social motivator want to find ways to give back to their community. If they understand how their education will help them help others, they become much more engaged in academics. If you are a High Social, it’s important for you to figure out where you want to give back (work with people, volunteer, join a community advisory council) and how you can make a difference in that area.

Passionate Socials’ core question in life is typically, “What is my cause?” It’s totally OK if you don’t know your cause yet. Just start helping people and working with organizations that are solving social problems you are interested in. Resonant social causes are also typically in areas where you might have experienced personal pain. Don’t be afraid to heal yourself, then go back to help heal others in the same situation.

Reflection Questions: High Social

If Social is one of your top two motivators, consider the questions below.  Remember, the higher your score is, the more you may feel passionate about that motivator. If you have a very high score, think about how it might stand out in your life and how you can use your passion in practical ways. The lower your score is, the more negative you probably feel about that motivator.

    • What is your cause?
    • To what issue do you want to give your time?
    • What injustice makes you angry?
    • What problem do you want to solve in the world?
    • How do you want to make a difference?
    • How can you use your education to gain the skills to make a difference in the world?
    • Motivators can help you know what you want most out of your career and future plans. Do your future plans align with your top motivators?

For more information about the Indigo Assessment, visit https://www.indigoeducationcompany.com/indigo-assessment/

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The individualistic motivator icon.

Understanding Indigo: Individualistic

Desire for independence, visibility, rank, or power.

People who have a High Individualistic motivator want opportunities where they control the agenda and where they will be recognized for performing well. This might include starting their own business. If you are a High Individualistic, seek out situations where you feel in control and where you know you will be measured by your performance, not your participation.

Seek out innovative mentors and share your ideas. There may even be start-up capital available to help make your ideas a reality. You might also look into local government, theater, or public speaking classes to hone your skills.

It is very important that passionate High Individualistics have choices. Instead of being told what to do, they want the option between two or more choices. “Because I said so” is a huge negative trigger. Make sure you have freedom and choice in your career.

Reflection Questions: High Individualistic

If Individualistic is one of your top two motivators, consider the questions below.  Remember, the higher your score is, the more you may feel passionate about that motivator. If you have a very high score, think about how it might stand out in your life and how you can use your passion in practical ways. The lower your score is, the more negative you probably feel about that motivator.

    • What do you want to be known or recognized for?
    • How do you maintain independence or control of your own destiny?
    • What kinds of leadership roles do you like?
    • What kinds of rewards do you prefer?
    • If you could do anything, what would that look like?
    • Have you considered starting your own business/becoming an entrepreneur?
    • Motivators can help you know what you want most out of your career and future plans. Do your future plans align with your top motivators?

For more information about the Indigo Assessment, visit https://www.indigoeducationcompany.com/indigo-assessment/

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All the motivator icons.

Understanding Indigo: Motivators

The Indigo Assessment measures 6 motivators as described in the work of Drs. Eduard Spranger and Gordon Allport in their study of human value, motivation and drive. Motivators describe why people do things: the internal desires that drive behavior. For example, the Aesthetic motivator indicates a desire for harmony and beauty, whereas the Theoretical motivator describes those who learn for the sake of knowledge. Motivators correlate with career choice, college major selection, and fulfilling activities.

The Indigo Assessment measures six motivators:

Aesthetic – Desire for form, harmony, balance, or beauty.
Individualistic – Desire for independence, visibility, rank, or power.
Social – Desire to help others or solve society’s problems.
Theoretical – Desire to learn for the sake of knowledge.
Traditional – Desire to live by a personal set of principles, standards, or beliefs.
Utilitarian – Desire for a return on investment of time, energy, or money.

What Motivates You?

The motivator list ranks your relative passion for each of the six motivators. Your motivators are ranked in order from the most important to the least important to you, with the 1st being the motivator with your highest score and the 6th being the motivator with your lowest score. Your motivator score for each motivator is given to the right of each bar.

Look at your ranking first (ranking is the order in which the motivators appear). Whether the numerical score is very high or around average, the top two motivators are the most important. If the third motivator is high, it is generally worth thinking about as well.

A sample motivator.

Notice where your score is close to 0 or 100. This reveals areas where your motivators may be outside the mainstream and could lead to passion or conflict.

The further a score rises above mainstream, the more you may feel passionate about that motivator. If you have passionate scores, think about how they might stand out in your life and how you can use your passion in practical ways.

The lower your score is, the more negative you probably feel about that motivator. Essentially, this is a “de-motivator”. What turns you “off” is just as valuable to notice as what gets you jazzed. It can sometimes explain why certain people are resistant to different activities or can’t get along with people who have an opposite motivator.

For more information about the Indigo Assessment, visit https://www.indigoeducationcompany.com/indigo-assessment/

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